This is what happens when the CDC tries to have a sense of humor, or, in their words, "get a little sexier".
"Once you’ve made your emergency kit, you should sit down with your family and come up with an emergency plan. This includes where you would go and who you would call if zombies started appearing outside your door step. You can also implement this plan if there is a flood, earthquake, or other emergency."
I am speechless. Nope, can't even come up with witty commentary.